In today’s online world, where getting noticed on the internet is extremely important, companies often have to decide how to market themselves online.
Two most effective ways to do this are Search Engine Optimization (SEO) and Pay-Per-Click advertising (PPC).
SEO and PPC are both techniques for businesses to use online, and they each have their own good and not-so-good characteristics.
SEO, or Search Engine Optimization, is about optimizing a website to appear higher on search engine results pages (SERPs).
To do this, you need to make your website better in certain ways, such as using the right words and making it convenient to use.
On the other hand, there’s PPC, which stands for Pay-Per-Click advertising.