Back to the Future: Adidas’ Retro Sneakers Take Off

Retro-style Adidas Samba and Gazelle sneakers continue as top sellers, fueling Reebok’s growth, while Adidas records a profit surge in Q1 2024 amidst increasing demand. Despite challenges like North American revenue decline, Adidas remains optimistic for 2024, leveraging major sporting events and CEO’s commitment to product and brand investments. Back to the Future: Adidas’ Retro…